Compared to other culinary diplomacy events, the coffee culture of Serbia and Israel share a number of similarities. This is primarily due to the influence of the Ottoman Empire in the Balkans and the Middle East. "The ways in which coffee is made have been preserved in the form of what we know as black coffee, unlike in Europe when they started adding milk," said Berger during the festival. Identifying this common element between the countries, which are celebrating thirty years of diplomatic relations, has made the choice of coffee even more relevant in a place like Belgrade.
The lecture provided a glimpse for participants into the culture and history of the State of Israel through coffee, and in this way, diplomacy reached the tables of coffee lovers in Serbia.
The target audience for the event included foreign diplomats, journalists, business people, academics, café owners, baristas, bloggers and other embassy guests.
