SRULIK EINHORN

Srulik Einhorn is the founder of www.perception.media, a strategic adviser, and a creative director to world leaders.

U.S. President Donald Trump and Israeli Prime Minister Benjamin Netanyahu shake hands after Trump's address at the Israel Museum in Jerusalem

How Israel is winning the war against progressive elites - opinion

 Mourners carry the coffins of Hezbollah members Fadel Abbas Bazzi and Ahmad Ali Hassan, after hand-held radios and pagers used by armed group Hezbollah detonated across Lebanon, during their funeral in Ghobeiry, Beirut southern suburbs, Lebanon September 19, 2024.

Israel’s precision strikes: Rewriting the rules of psychological warfare - opinion

 THE WRITER (front row, fourth from left) is among the members of the task force appearing at a European Parliament hearing.

Europe's wake-up call: The end of global warming debates and the return to national pride - opinion


Mark Zuckerberg has a duty to do what he can to protect the Jewish people - opinion

Zuckerberg has a moral, national, and personal duty to do everything he can to prevent the spread of hatred.

 META CEO Mark Zuckerberg delivers a speech at the Meta Connect event at the company’s headquarters in Menlo Park, California.

Serbia shines through its president - opinion

Serbia is not interested in perpetuating conflicts. Instead, it focuses on international alliances and the prosperity of its own people.

 Serbian President Aleksandar Vucic speaks during an interview with Reuters in Belgrade, Serbia August 29, 2022.

Recent political shifts show battles for national identity - opinion

Leaders who genuinely understand citizens’ concerns and commit to protecting their unique values, developed and passed on through succeeding generations, are likely to prevail.

 GEERT WILDERS, leader of the PVV party, gestures as he meets with party members at the Dutch Parliament, in The Hague, after last month’s parliamentary elections

Vote AI: Artificial intelligence should rule the country - opinion

Imagine a leader, an AI, whose every decision resonates with the genuine welfare of its citizens, unclouded by biases or political affiliations. It’s not just a theoretical idea. Let us embrace it.

 An illustrative image of artificial intelligence.

Amid extreme politics, appealing to the center can restore sanity - opinion

The political landscape may seem extreme and divisive at the moment but history teaches us that political dynamics can change quickly.

 THEN-US president Barack Obama acknowledges supporters at his election night victory rally in Chicago, on November 7, 2012. The Republican Party appeared to be dead after Obama’s decisive victories, only to be resurrected in 2016.

How Netanyahu made his comeback with help - opinion

After so many years with Netanyahu in Israeli politics, every Israeli has formed a firm opinion of him: a large majority loves him, and a significant and very vocal minority hates him.

 TEN MINUTES before the 10 p.m. exit poll announcements on election night, Benjamin Netanyahu and advisers, including the writer (standing center), consult and anticipate developments.

We are facing a new-old era in the Cold War - opinion

Sixty years after the Bay of Pigs crisis in Cuba, the world is slowly reentering a path of nuclear conflict.

Russian President Vladimir Putin delivers a speech during an expanded meeting of the Defence Ministry Board in Moscow, Russia, December 21, 2021.

5 lessons from Netanyahu's 30 years of strengthening Israel - opinion

He is an extraordinary man in his intellectual abilities and wisdom. You can try to emulate him – unsuccessfully. Still, we can learn key lessons on staying relevant for 30 years.

 BENJAMIN NETANYAHU hugs former prime minister Yitzhak Shamir after Netanyahu’s victory in the direct election for prime minister in 1996.

Ukraine-Russia war: On social media, Zelensky already won - opinion

Volodymyr Zelensky’s clever use of his social networks managed to defeat a propaganda system that tried to spread fake news pretending that he fled or surrendered and ran away from the battlefield.

 UKRAINIAN PRESIDENT Volodymyr Zelensky winks in a video statement with sand bags behind him in Kyiv, in this still image obtained from social media.

Chance for a new relationship with the public - opinion

Democratic governments need to adopt a strategy based upon transparency and trust, instead of the current unilateral infliction of restrictions by governments upon the public.

 PRIME MINISTER Naftali Bennett holds a press conference about the Omicron variant last week in Jerusalem.