The WOW application will be launched first and foremost to promote a healthy lifestyle, and during the year, the club will expand and new innovative initiatives will be added.

Meuhedet customers will be able to enjoy group fitness classes at a symbolic price of NIS 10 access to sports centers and diverse fitness classes for NIS 20, proper nutrition and sleep plans, and more.

Users will be able to choose in the app the activity that suits them according to the availability of training and proximity to their workplace, home, or studies. In addition to physical training, in each content world, you can enjoy live content, podcasts, daily tips from top experts and opinion leaders, a VOD library, articles, and recipes at no cost.

(credit: PR)
(credit: PR)
"The health fund is no longer just a place we go to when we are sick; it is much more than that. Our goal is to prevent illness and encourage people to adopt a healthy lifestyle by providing a huge variety of physical activities, including running groups, Pilates, equipment workouts, and strength training starting at NIS 10, so that everyone can find the sport they connect with, and money will not prevent anyone from adopting a healthy lifestyle", explains Uzi Bitan, CEO of Meuhedet. "WOW is not just a trend; it is a lifestyle, and the application is just the opening shot of the health club that will expand during the coming year".

Pilates equipment, running groups, mindfulness, and access to fitness rooms nationwide, are just some of the hundreds of activities that can be joined through the app, and also be rewarded for them by accumulating WOW stars, which can be redeemed in a special marketplace that offers dozens of fitness products, nutrition workshops, and more.

The service is available nationwide and tailored to all sectors, who can use it in any way they choose. For the ultra-Orthodox sector, there will also be a telephone hotline that will provide answers alongside WhatsApp and email. For the Arab sector, an app has been built in Arabic and Arabic-speaking representatives will operate a telephone hotline.