As we all prepare to celebrate Rosh Hashanah, Ma'afe Ne'eman has introduced a new collection of honey cakes to the public. So, besides the classic honey cakes, what else can we expect from this bakery, and what makes this year's selection unique?

The Tishrei holidays are set to begin the day after tomorrow (Wednesday) with Rosh Hashanah. At the festive meal, we will fill our tables with a variety of delicacies, including some particularly delicious cakes.

Ma'afe Ne'eman's 2024 collection (credit: GIL AVIRAM)
Ma'afe Ne'eman's 2024 collection (credit: GIL AVIRAM)
These cakes can be found at Ma'afe Ne'eman, which, in honor of the holidays, has launched a special collection of sweet honey cakes, putting a new twist on one of the holiday’s most iconic treats. Among the products in the new collection, you'll find, unsurprisingly, the classic honey cakes, alongside some new and intriguing variations.
Ma'afe Ne'eman's 2024 collection (credit: GIL AVIRAM)
Ma'afe Ne'eman's 2024 collection (credit: GIL AVIRAM)
So, what cakes can you expect? In addition to the classic loaf honey cakes (one for NIS 30, two for NIS 50), there are also honey kugelhopf cakes (one for NIS 45, two for NIS 80), which include almond crumble, honey-dipped apples, carrots, and other flavors. There's also a honey cream cake (NIS 65 per unit), along with parve honey bites, Jerusalem-style honey kadayif, honey cookies (one package for NIS 25, three packages for NIS 59), honey-flavored soufflé (NIS 29.90 per package), chocolate-honey balls (NIS 25 per package), and a crown challah with raisins topped with crystal sugar (NIS 15 per unit).

Ma'afe Ne'eman's 2024 collection (credit: GIL AVIRAM)
Ma'afe Ne'eman's 2024 collection (credit: GIL AVIRAM)
Ma'afe Ne'eman's 2024 collection (credit: GIL AVIRAM)
Ma'afe Ne'eman's 2024 collection (credit: GIL AVIRAM)

Additionally, according to data collected from the bakery’s 63 branches across the country, there has been a 12% increase in honey cake consumption compared to last year. On average, a family buys about 4.5 honey cakes during the holiday (an increase of half a cake compared to 2023), while one person eats approximately two-thirds of a honey cake during the holiday. If you're curious about how much honey is consumed during this time, it amounts to around 340 grams per person—almost double the yearly average.

Wishing everyone a super sweet holiday!