The PIP device, placed in fields and orchards, provides continuous monitoring of the volume and quality of bee and other pollinator activity, which is essential for plants to produce fruits, vegetables, and seeds.

Pollination is a crucial component of food production, yet until now, it has largely been invisible. Farmers and beekeepers had to rely on outdated and imprecise methods to ensure crop productivity. The data collected by the PIP is analyzed using artificial intelligence, allowing farmers to strategically place hives to guarantee effective pollination, thereby increasing crop yields and enhancing global food security.

Bees (credit: INGIMAGE)
Bees (credit: INGIMAGE)
TIME's recognition reflects BeeHero’s contribution to global agriculture at a challenging time. With the world’s population growing, the demand for food rises, while the ability to produce it is threatened by climate change, soil depletion, water scarcity, and an alarming decline in bee populations, which are responsible for pollinating 75% of crops. The PIP is one of BeeHero's critical developments. Another is an in-hive monitoring system, ensuring the health and vitality of bee populations. BeeHero currently oversees over 300,000 hives across the U.S., Australia, and Europe, aiding in the precision pollination of nearly 800,000 acres of fields and orchards.

“We’re thrilled and honored by TIME’s recognition of the PIP device’s potential to make the world a better, more sustainable place,” said Omer Davidi, BeeHero co-founder and CEO. “At a time when farmers must meet increasing food demands amid shrinking land and water resources, effective pollination is more vital than ever for global food security. The PIP not only significantly enhances pollination success rates but also strengthens the resilience of pollinators and ecosystems, enabling us to build a sustainable future for generations to come.”