The third panel of the evening at the Women Leaders Summit, entitled “Resource Management: Revenue & Relocation,” was moderated by Eve Young, economics correspondent for The Jerusalem Post, and featured Noam Mills, CEO and co-founder of Panax, and Reut Sela-Nizan and Rony Hoter-Ishay Meyer, co-founders and partners of Relocation by SilkWay.

 Noam explained that Panax is a cash flow management platform. She and her co-founders work with finance teams to help them gain control over their global cash flow footprint, allowing them to manage risks.

They founded the company when they themselves were looking for a solution; not finding one, they built one themselves, which they were then able to sell to other companies looking for a solution.

Noam Millis, CEO and Co-founder of Panax (credit: MARC ISRAEL SELLEM)
Noam Millis, CEO and Co-founder of Panax (credit: MARC ISRAEL SELLEM)
Rony and Reut were in a similar position. They founded their company after realizing they themselves were lacking a solution that was sorely missing. Through her own experience of relocation, Reut realized that “for women, it is a big challenge for us to understand that we are not only followers. If a door opens for our spouse, […] it is a huge opportunity for us, too.”
Reut Sela Nizan (credit: MARC ISRAEL SELLEM)
Reut Sela Nizan (credit: MARC ISRAEL SELLEM)
Rony’s personal experience with relocation, which she undertook as part of her work in the corporate banking world, made her realize how rigid and inflexible the process can be, leaving individuals with little control over their own move.

Facing these challenges firsthand, she saw the need for greater flexibility, which ultimately led her to found Relocation by SilkWay. “No one is the same,” she explained, “and each family has its own specific needs – it is not a one-product-fits-all approach.”

Rony Hoter-Ishay Meyer (credit: MARC ISRAEL SELLEM)
Rony Hoter-Ishay Meyer (credit: MARC ISRAEL SELLEM)
Speaking about how personal experiences have shaped her entrepreneurship, Noam discussed how her experience as an Olympic athlete contributed to her success. She stressed that “learning to fail and deal with failure and learning from these failures” is a life skill that benefits her professional career.

Offering advice for women entrepreneurs in the world of start-ups, Reut emphasized that it is important to recognize the value of your own experience. Rony added that women tend to think further ahead, focusing on the details, which is an advantage in the business field. Noam’s advice for women in start-ups is to embrace failure and keep going. 

This article was written in cooperation with SilkWay.