Commercial design that speaks the language of security
At the intersection where finance meets emotion, Oshri Gonen succeeds in distilling a design that is elegant, precise – and above all, human.
- Design: Oshri Gonen for BMC Group
- Photography: Daniel Tzairi
One of the central elements in the design is the thoughtful use of the color blue. “I chose blue because it brings with it a clear message of stability, responsibility, and peace of mind – exactly what a client needs to feel when dealing with a complex financial decision,” Gonen explains. Blue was incorporated into the carpentry, walls, and coverings – not in a dominant way, but as a calming foundation that balances the space.
The design does not aim to impress – it aims to soothe. Gonen combined clean lines with rich textures, delicate cornices, and wall coverings that give the space a sense of depth. Every detail – from the lighting to the furniture selection – was carefully chosen to create a feeling of effortless luxury. The atmosphere is one of a space that is both elegant and functional – and above all, inviting.
In this project, Gonen placed great emphasis on creating a human environment. The office is not just a business front – it is also a place where young employees spend a significant part of their day. “I wanted the office to feel embracing, intimate, pleasant – but not too casual,” she says. The interplay between warm materials and modern elements creates exactly this blend – between home and business.
To balance the calm and add a hint of vitality, warm color accents were incorporated – mainly terracotta, ginger, and deep orange shades. These colors appear in the furniture, textile details, and wall art. They break the monotony of the blue and add a shot of energy to the space. The result: An environment that is both professional and youthful in spirit.
For Oshri Gonen, commercial design is not just about aesthetics – it is an inseparable part of the brand's positioning and DNA. “The space itself is part of the service. It’s what the client feels even before hearing a single word from the mortgage advisor,” she concludes. This project proves just how much the right design can create change – not only in the atmosphere, but also in trust.
