Adidas

Adidas drone show sparks outrage over imagery of shoe 'stepping' on the Acropolis

Ministry of Culture files lawsuit alleging violation of archaeological legislation.

 Adidas drone show sparks outrage over imagery of shoe 'stepping' on the Acropolis.
 Rani Zim in Taybeh

Adidas opens branches in seven complexes of the Rani Zim Group in the Arab sector

New running shoes by Adidas for Leumi Bank Tel Aviv Marathon

Adidas just sold off its final Yeezy shoe, with some of proceeds going to fight antisemitism

 Adidas and Les Mills announce strategic partnership

Adidas and Les Mills announce strategic partnership


Adidas launches new running shoes ahead of the Leumi Bank Tel Aviv Marathon 2025

The shoes are intended for fast-paced training and high-performance technology. They are built for long-distance running and tempo training.

New running shoes by Adidas for Leumi Bank Tel Aviv Marathon

Where you train determines what you should wear

The key to staying motivated lies in finding the right workout and clothing that encourages you to dress up and head out, whether for a run, Pilates, or a gym session.

 Sports gear

The "ugly" sweater gets a chic upgrade: This week's 7 must-have items

From a burgundy tailored set to the season's best-selling UGG slides, discover the stylish picks that caught our eye this week.

 Shopping bags

Adidas reaches settlement with Kanye West, ending fight following antisemitic comments

In October 2022, Adidas announced an immediate end to its partnership with West following the performer and designer's offensive behavior and antisemitic comments.

 Rapper Kanye West calls for a question from the crowd as he holds his first rally in support of his presidential bid in North Charleston, South Carolina, U.S. July 19, 2020.

Adidas, Hoka and Asics: Running shoes with 4D tech & improved stability

Adidas, Hoka, and Asics launch new running shoes in Israel with 4D technology, energy return, and improved stability for better performance.

 HOKA MACH 6

Adidas Ultraboost 5 - focus on energy return

Adidas launched in Israel the Ultraboost 5 shoes from its popular series. They offer improved energy return, an upper that offers a more airy feel and a newly designed insole.

Adidas Ultraboost 5

Back to school: The best recommended bags for the upcoming school year

As the school year approaches, we explored a variety of school and kindergarten bags with the help of parents and children – from carrying comfort and practicality to unique designs.

 Back to school with new backpacks

The secret to the perfect jeans is to take one size up

Adidas & Sporty & Rich collaboration, organic cotton underwear, natural pigment lipstick at a laughable price, and denim Bermuda shorts that are best one size up. Here are 7 items that made our week.

 Let's do some shopping

Mayers Shoes launches new marketplace - top brands at low Prices

Discover how Mayers Shoes is revolutionizing online shopping by uniting store stocks, reducing expenses, and offering top brands at affordable prices for both consumers and store owners.

 The Mayers shoe website is launching a new marketplace - all brands at extremely reasonable prices

Bella Hadid says she regrets Adidas sneaker campaign that evoked 1972 Munich Olympics massacre

The controversy marks yet another instance in recent years in which Adidas has faced criticism for antisemitism related to its design choices and celebrity affiliations.

A campaign for Adidas features supermodel Bella Hadid wearing a reissue of sneakers from the 1972 Munich Olympics.

Adidas apologizes to Bella Hadid over 1972 Munich massacre association in latest sneakers campaign

Amid backlash, Adidas apologizes for removing Bella Hadid from a campaign for sneakers linked to the 1972 Munich massacre.

 Bella Hadid poses on the red carpet during arrivals for the screening of the film "The Apprentice" in competition at the 77th Cannes Film Festival in Cannes, France, May 20, 2024.