Hasbara
The term hasbara is not a word that can properly be translated to English. However, its approximate meaning would be "explaining."
In its context of use, hasbara essentially refers to Israeli public diplomacy, explaining Israel and Israel's actions in a way that puts the Jewish state in a positive light.
Hasbara is an important part of Israel's efforts to combat widespread delegitimization efforts against it, such as the BDS movement and the public diplomacy efforts of entities hostile to the Jewish state.
WATCH: Humor and hard truths: Tal Raviv Reflects on Gaza war, Judicial Reform, and the day after
Tal will explain why he now feels that, while he can't accept the changes proposed in the reform, he can also no longer wholeheartedly participate in protests against it.
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Traditional media is losing its dominance, and the world is rapidly advancing into the age of social networks.
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The 2025 Israeli budget allocates 545 million NIS for public diplomacy, with additional funds for defense and public transportation, aiming to support reservists and reduce social disparities.
'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion
It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.
IDF spokesperson to show archaeological proof of Jewish indigeneity to Israel in new book
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We cannot afford to neglect advocacy. This is precisely how the Civil Advocacy Headquarters was founded. But without financial backing from the state, it is fighting a losing battle from the outset.
Israel ranked as most destabilizing country according to Global National Brands Index
In response to the ranking, Brand IL launched a $100m rebranding campaign to reverse negative perceptions of Israel.
Israel needs a new approach to 'hasbara' - opinion
We are no longer powerless. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension.
40 pro-Israel student leaders visit Jewish state for intense leadership trip
These students recognize the importance of their role as advocates for Israel and see this mission as an opportunity to further hone their leadership skills in preparation for their return to campus.
Israeli PR is broken, throwing money at the issue won’t necessarily fix it - opinion
Why is Israel’s PR so bad?
Israel has spent millions trying to win hearts and minds abroad, will spend 20 times more
Brombert fled the Nazis for America as a teen, and went on to a distinguished career as a professor of comparative literature at Yale and Princeton Universities.
