Makeup

makeup

Brand news: Ocean-inspired jewelry and fun cakes for Shavuot

When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.

 Pandora
 Careline

This innovation by Maya Kayy will make your summer

 Collection of make up products displayed on the table

Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts

 Lierac's facial milk for makeup removal

Ahead of Purim: Natural and vegan facial milk for makeup removal, deep cleansing, and nourishment


Brand news: New discoveries in skin aging and the brand entering the children's market

Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.

 SACARA

The best perfume of the year and the perfect lipstick

We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.

 M.A.C

2025 Purim capsule collection with trends from the professional makeup world

Ahead of Purim, SACARA is launching a new and colorful collection of eyeshadow color palettes, decorative stones, and glitter palettes.

 SACARA, 2025 Purim capsule collection

With this knitted set, all you need is a pair of tall boots and bye

Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.

 Brown Quilted Jacket by Alembika

Purim 2025: SACARA to open three concept stores with holiday makeup

The chain is launching three pop-up stores in Petah Tikva, Beersheba, and Hadera, featuring the Purim 2025 collection with makeup products, accessories, and beauty items at attractive prices.

 SACARA Purim Store in Petah Tikva

Brand news: New trends in fashion and beauty

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

 Spektre

What’s the connection between a beauty brand, a New York diner, and Kiryat Bialik?

The international makeup brand Maybelline New York is opening its first-ever pop-up in Israel at Ofer Krayot Mall, designed in the style of an American diner. Get a sneak peek!

 Illustration: Maybelline's pop-up at Ofer Krayot Mall

Brand news: Fashion that respects the Earth

Makeup collection for a luxury brand, an expanding series, facial cleansing, the brand that brings clinic-level treatments home while also caring for mature skin, and more new products.

 Marccain

The surprise box returns: Products worth NIS 2,500 - for next to nothing!

Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.

 Estée Lauder

For the first time ever: Maybelline chooses Frida Uziel for campaign

The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month. "Makeup lets us choose who we want to be and unleash our imagination."

 Frida Uziel, Maybelline New York Campaign

Best highlighters of 2024 in Israel

The following products were ranked by their shade options, application, and overall appearance.

 Illustrative image of a woman applying highlighter.