Shampoo

Dry shampoo – no need to wash your hair

Don't feel like washing your hair every day? Worried about damaging your hair or scalp? Meet Batiste's dry shampoo. Even astronauts on space missions use it!

 Batiste's dry shampoo
 A product line for dry to damaged, chemically straightened hair

A product line for dry to damaged, chemically straightened hair

 Kinderini by Ferrero

A sweet revolution: Cookies that tell a story

 From the campaign for the JUL haircare brand

Adi Himelbloy reveals: "My face was covered in terrible acne"


Protect your hair: Essential products to guard against sun damage

As summer sets in, the sun’s powerful rays can damage not just your skin, but also your hair. We consulted experts and found ways to enjoy summer while keeping your hair healthy.

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New waterproof beauty products for a refreshed look

From waterproof mascaras to soothing serums, discover the latest innovation in beauty that withstands water.

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Hair care test: 6 new products tried and tested

From serums to masks: Find out which products promise to treat, smooth, and delight your split ends.

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Back relief: Innovative massager device arrives in Israel

Introducing TENS by HiDow: A small, portable electrical massager for treating back pain and issues, excellent and convenient for use.

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Perfect pillow for pain-free sleep and precision makeup light for You

Versatile jewelry with added value, perfect pillow for sleep, and magical children's mat. Shopping recommendations for the religious sector, but not only.

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Exotic recovery experience: New hair care brand comes to Israel

Super-Pharm's hair care category introduces an exotic reinforcement player: the new premium brand OGX arrives in Israel, offering a series of products based on oils and tropical ingredients.

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