Sunglasses

For the first time at Ray-Ban: Rapper A$AP Rocky appointed as creative director

The iconic eyewear brand Ray-Ban announces the appointment of rapper A$AP Rocky as the first creative director in its history, with a special focus on Ray-Ban Studios—the brand’s music division.

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 Oakley launches a new collection

Marathon season is approaching: The sports and sunglasses brand Oakley launches a new collection

 Reserved’s floral top

Love at first sight: That’s all we can say about this outfit

 BOLLE. NIS 1,890

Going on a ski vacation? Sunglasses manufacturer with a new collection


The hottest trends in sunglasses

Smart frames that change color, transparent lenses, and military-inspired designs. Here are eight hot trends set to dominate the world of sunglasses in 2025.

 Sunglasses

Miu Miu shakes up the fashion world: The collection everyone will talk about

The leading Italian brand unveils a revolutionary sunglasses and eyewear collection for Fall-Winter 2024/25, blending boldness and elegance with a surprising twist.

 Fashion blogger Fozaza wearing Miu Miu sunglasses

Inspired by the Olympics: Oakley's must-see eyewear collection

Six years of research and development culminate in an innovative eyewear series, promising to enhance athletes' visual acuity and reaction time at Paris 2024.

 OAKLEY's special eyewear collection for Paris 2024

New Cattleya eyewear stand opens in Petah Tikva's Ofer Grand Mall

The stand offers about 480 models of sunglasses and optical glasses, featuring trendy and statement designs alongside classic and timeless bestsellers.

 Cattleya Stand in Petah Tikva

The sports & sunglasses brand launched a collection for the Olympics

The sports and sunglasses brand Oakley has released a collection for the Paris 2024 Olympics. The collection was named "The Inner Spark" and includes six iconic models identified with the brand.

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What about Lenny Kravitz & glasses? Get the joint collection with Ray-Ban

Ray-Ban eyewear brand meets musician Lenny Kravitz, and together they launch a unique collection with a fashionable twist in a rock and roll flavor.

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Ray-Ban unveils collaboration with Lenny Kravitz

Lenny Kravitz’s long-awaited collaboration with Ray-Ban has finally arrived in Israel. The collection features a fresh twist on Ray-Ban’s iconic Aviator and Wayfarer models.

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Off-White sunglasses collection arrives in Israel

Avant-Garde frames alongside classics: Off-White's summer eyewear blends unique brand identity with timeless appeal.

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Luxury brands innovate: From skincare to home décor

Dive into the world of skincare, fragrance, hair care, and home design with these innovative brands, offering a touch of luxury and style.

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The heat is on: Must-have sunglasses for this summer

The summer season kicks off with new collections featuring lenses designed to protect our eyes. Top brands are offering new models that promise to combine trendiness and functionality in one pair.

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The most significant fashion item for this summer: The hottest sunglasses

Sunglasses have become a vital accessory in fashion, highlighting design elements that blend art, style, and advanced technology.

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