Vegan

Good news for vegans: Redefine Meat enters Rami Levy chain

The leading food-tech company is expanding its operations and entering the Rami Levy Hashikma Marketing chain, broadening its distribution to all branches nationwide.

 Redefine Meat products
 Melts, Pizza Hut

The global hit from Pizza Hut has (finally) landed in Israel

 Oatly’s Barista Oat Drink

Oat drink in a reduced-size package

 SWEET ZERO

A sweetener based on natural ingredients, 0 calories, and no aftertaste


It’s parve and vegan, but it’s also dessert

We tasted all the new products that hit the shelves for you and were pleasantly surprised.

 Vegan desserts, Eden Desserts

Brand news: The wild years and the brand that earned a corner

Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair care, Johnny Walker keeps walking, and more new products.

Kreuzberg Kinder

Bissli promised a new twist. We had to try

Infusions, blends, and surprises: We tasted the new products in stores.

 Bissli Twist, Osem

Wait, what did we just eat?

Launches, news, and pours: We tasted the new products and got excited.

 Alfred's Mortadella

Plant-based startup granted approval to market its products in Israel

Imagindairy, produces sustainable, animal-free dairy proteins that are identical in taste, texture, and nutritional value to cow milk proteins, according to the company statement.

 Imagindairy's lactose-free, hormone-free, cow-free milk

WeShoes brings German fashion brand Kapten&Son to Israel

The German brand, known for its watches and bags, joins the leading brands at WeShoes and is set to capture the Israeli market.

 Kapten&Son

New food products hit store shelves

Discover the latest food products arriving in stores, from vegan shawarma to cancer awareness chocolates, tropical sorbets, and kitchen staples with a twist.

 Shopping for food

This diet prevents cancer, heart disease, and promotes mild weight loss

A plant-based diet, once considered niche, is now recognized for its scientific benefits in improving health and preventing diseases.

Vegan food

Only Memories Remain

Algeria restaurant, Tel Aviv: A sad and tasty farewell to a vegan food institution.

 Alegria

The vegan Nutella hits the shelves: Why not in Israel?

Starting today, consumers in some European countries can buy the popular spread in the vegan version. It is not expected to arrive in Israel soon.

  Vegan Nutella

Mixes and blends: Our testers load up the shelf

One of the best products just got even better.

 A family at the dining table