Natural Formula introduces an extension to their Magic Moisture series - now featuring three products: Magic Moisture and two new additions - Magic Mask and Magic Serum. While mosquitoes still buzz around, days pass, and collections hit the shelves. Thankfully, innovation thrives despite the world's challenges.

Speaking of uplifting events, economic conditions aren't easy for anyone, with unexpected expenses causing budget strains. However, amidst these challenges, there's something deeply satisfying about discovering high-quality products that won't break the bank.

How does this happen? As time progresses and research proliferates, knowledge expands, becoming more accessible to everyone. The notable gains from research, once monopolized by luxury companies, are now democratized. Companies termed "popular" assimilate these learnings, integrate new regulations, and produce increasingly excellent products. This month, I stumbled upon several such products, the first of which belongs to a company I typically overlook:

Natural Formula

(credit: Yaron Weinberg)
(credit: Yaron Weinberg)
Natural Formula's Magic Moisture series offers an array of products tailored for various hair types, boasting 92% natural ingredients. It creates a moisture barrier, aids in detangling, prevents dryness and static, defines curls, imparts softness, flexibility, and marvelous shine. Packed with cocoa butter, shea butter, coconut oil, and macadamia nut oil. Price: NIS 20.90.

Magic Mask contains the same enriching ingredients and serves four different purposes: pre-shampoo treatment, conditioner, mask, and leave-on moisturizer. Free from parabens, sulfates, and mineral oil. Price: NIS 39.90.

Magic Serum, enriched with botanical butters and oils, forms a moisture barrier around each curl, combating static and nourishing hair. With its initial use, it produces touchably soft, flexible, and shiny curls. Free from parabens, sulfates, and mineral oil. Price: NIS 49.90.

CICA BIAFINE

(credit: PR abroad)
(credit: PR abroad)
Are dry skin struggles getting to you? If not, it's time to get acquainted because this isn't just any cream; it's a skincare remedy, especially in this weather. If extreme dryness plagues your body, opting for one of the series' products is a safe bet. There are plenty, but you can't go wrong with these:

Nourishing Moisture Cream to Alleviate Irritation: Specifically designed for extremely dry and irritated skin. Intensely restores and nourishes the skin while providing immediate relief from irritation. Improves skin appearance (redness, dryness, and roughness). Skin becomes enriched and smoother after the first use. Price: NIS 64.90.

Restorative Cream: Intended for extremely dry, damaged, delicate, irritated, cracked, red, chapped, and post-shaving or waxing skin. The restorative cream creates environmental protection, immediately soothes irritation, and provides calming moisture. Enriched with emollients, glycerin, and zinc. Contains hyaluronic acid known for its skin-restoring properties. Unscented and non-greasy. Price: NIS 49.90. Hypoallergenic.

Ultra-Nourishing Bath Emollient: Specifically designed for extremely dry skin. Soap-free and sulfate-free. Cleanses the skin gently without stripping it, providing immediate moisture for 24 hours. The formula is enriched with glycerin, which restores and helps maintain the skin barrier. Skin feels smoother and calmer from the first use. Price: NIS 59.90. Hypoallergenic.

MOROCCANOIL

(credit: PR abroad)
(credit: PR abroad)
HydroResist Technology neutralizes frizz by enveloping the hair and acting as the ultimate moisture shield for all hair types to prevent frizz. The spray is pleasant, with a good scent, and although it's recommended to mist it on damp hair and then use a heat styling tool to activate the technology, I find it can also be used on dry hair for immediate frizz control.

As mentioned, the technology is activated by heat, so whether your hair is dry or wet, you should use an electric styling tool to activate it, ensuring long-lasting perfect finishes. The main ingredients in the spray are: Amaranth Peptides - natural peptides that reduce hair damage and improve styling ease, Jackfruit extract, an environmentally friendly fruit that provides moisture and prevents frizz, and Argan oil, because it's Moroccan oil. Usage: spray on damp and clean hair, comb through, and style with heat (to activate the formula). Price: NIS 110.

Mio, Careline

(credit: Tal Azulay)
(credit: Tal Azulay)
Personally, I love fresh scents, and Mio, the new perfume by Carline (ODP), actually belongs to the deep, rich scents, those I'm least comfortable with. On the other hand, I know many women who "love to envelop themselves in a mysterious, fragrant bouquet of flowers and spices that create a mysterious, deep, and sensual scent," as written in the communication. :)

But seriously, sweet scents are the most popular among women, and Mio combines soothing healing flower notes with stimulating pollen notes: top notes include lavender flowers combined with camphor honey, in the middle you'll find Ethiopian myrrh wood smoke combined with notes of balsam, exotic amber, and at the base tonka beans, tobacco leaves, vanilla, and almonds. Price: NIS 149.90. A bit pricey, isn't it?

Sacara's New Lip Glosses

(credit: KEITH GLASSMAN)
(credit: KEITH GLASSMAN)
The news that SACARA is launching a wide lip gloss collection with a shiny finish usually went over my head, and indeed, that's how I treated the event - until I tried them. They're awesome. Non-sticky, moisturizing, contain nourishing ingredients for dry lips, and have just the right amount of pigment (in my opinion - not too much shine). And there are 20 shades.

Usage: If someone needs lip gloss instructions, then we really can't help them. On the other hand, at a price of NIS 15, it won't hurt to use it as a hand cream.