Being Harry Kane: The Israeli footballers' national team campaign
Skechers launched the Electrum collection in Israel. A series of Israeli footballers became ambassadors, like the Bayern Munich star.
Skechers launched the Electrum collection in Israel. The perfect combination of innovation, style, and performance on the field.
Skechers' football shoe collection was launched on the field in 2023, when Harry Kane, Bayern Munich striker and captain of the England national team, was the first professional player to wear the shoes.
Alongside Harry Kane, the sports and lifestyle brand Skechers chose players from the Israeli Premier League as the brand’s ambassador team for launching the brand's professional football shoes—the Electrum Pack—Guy Melamed, striker for Maccabi Haifa and the Israel national team, Maor Levi, midfielder for Maccabi Netanya, Timothy Muzi, midfielder for Beitar Jerusalem, and Or Blorian, defender for Hapoel Beersheba.
The Academy models from the Electrum Pack collection are available in Skechers stores and on the website skechers.co.il. The collection is perfect for all levels of play with maximum performance and comfort and offers children’s and youth shoes for the next generation of players who want to play like their favorite stars, with a perfect fit, improved comfort, and prices ranging from NIS 149.90 to NIS 349.90.