Shoes

Yassou on Frishman: The Greek Sandals brand has moved to a new location

Greek Sandals has changed its address, and along with the refreshed location comes a deepening of the beautiful story behind its brightly lit flagship store.

 Greek Sandals's new store on Frishman Street
 Diesel

From the wardrobe to the bathroom shelf: Men, here's how to survive the summer

 Straw clutch by Furla

It took time, but it happened: We found the dream bag for summer

 When art meets fashion

Brand news: A nighttime revolution and the poetics of intimacy


Protecting children inside and out

As part of a collaboration between the two companies, an animated video by Srutonim has been produced on the topic: Protecting Children Inside and Out.

 Gali's children's collection for summer 2025

Especially for Shavuot: This sports brand is wearing white

The international sports and lifestyle brand SKECHERS launches a white sneaker collection that upgrades any outfit effortlessly.

 SKECHERS women, NIS 279

Being Harry Kane: The Israeli footballers' national team campaign

Skechers launched the Electrum collection in Israel. A series of Israeli footballers became ambassadors, like the Bayern Munich star.

 Guy Melamed

The hottest sneakers take center stage

The hottest sneakers on the market right now are taking center stage in a fashion shoot that moves between luxury brands and street style.

 ASICS

Racing to the shelf: The new sports products launched this week

ASICS launches the NOVABLAST™ 5 with enhanced cushioning, lightweight materials, and a redesigned structure for a more stable and comfortable running experience.

 ASICS NOVABLAST™ 5

These shoes are a danger to the public – and not at all because of their platform

Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.

 Platform sandals from SANDALIKA

Pit House and HOKA in a first collaboration: a new running community in Tel Aviv

HOKA and the Pit House group announce an exciting collaboration in which the two are establishing a new running community in Tel Aviv accompanied by a unique and professional training experience.

 Sheli Zehavi, Co-owner of the Pit House group and Meir Kanner, CEO of the Sports Division, Tamuz Group

Sara Kori’s T-shirt and a diamond choker for almost nothing

We found a necklace set with sparkling crystals and a reddish heart at the center that will elevate any basic look, and 6 more items that we loved this week.

 Pilpeled & Sara Kori T-shirt

SKECHERS sports brand launches the GLIDE STEP collection

The company says: "An amazing comfort experience with every step."

 SKECHERS women, NIS 449.9

Holiday sale at SKECHERS: 20% off a selection of footwear and apparel on the website

The sports and lifestyle brand SKECHERS is offering a holiday sale with a 20% discount on a selection of footwear and apparel for women, men, and children.

 SKECHERS women - NIS 255.9

For the first time: Decathlon shoes to hit the NBA court

Decathlon announces a partnership with Alex Sarr, the rising star of the Washington Wizards. Sarr will join the research and development teams to develop basketball shoes and apparel.

 Alex Sarr